About Shelf Planner

At Shelf Planner, we’re on a mission to give small business superpowers.

500+

Businesses that put their trust in Shelf Planner

68+

Businesses that put their trust in Shelf Planner

90%

Businesses that put their trust in Shelf Planner

Our past

The idea for a program that could support small businesses in their merchandising was conceived already in 2019 when co-founders Riccardo and Robbie were on a trip to Sydney together.

One and a half year later, they registered the company and raised €30.000 through EU funding, as one of the most innovative startups of the year.

The funding, together with lots of long nights, pizza’s and tears, allowed them to create a first prototype together by the end of 2022.

The first pilot went live with a handful of customers in Sweden, Italy and The Netherlands – all of which are still with us and have seen their business grow together with us.

Our present - a cloud based forecasting engine

Our present

In the short period that followed, Shelf Planner has evolved dramatically, becoming an AI-driven, cloud-based platform, offering built-in inventory, purchasing, and forecasting features to give you an end-to-end inventory management solution for modern businesses.

From our HQ in Gothenburg and our R&D in Turin, we’re helping small business all over the world to improve their bottom line.

Our future

Our platform will evolve, but our values and mission remains the same – support retailers all over the world in running profitable and sustainable business.

Businesses should be able to use new software when they need it, without losing key data or seeing their numbers go out of sync.

Even our pricing model is simple.

Our people

Robbie Cleijsen

Founder and CEO, Sweden

Gothenburg, Sweden

Riccardo Fregonese

Founder and COO, Italy

Biella, Italy

Simone Festuccia

CTO, Italy

Biella, Italy

Martin Karlsson

Sales & Marketing, Sweden

Gothenburg, Sweden

Lorenzo Guglielmo

Solution Architect, Italy

Biella, Italy

Ulf Nilsson

CFO

Gothenburg, Sweden

Interested to learn more about our platform?

We’re friendly people just give us a call or drop us a line.

Want to join us to revolutionize merchandising?

See if we have the right opening for you.